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A Distribution Channel with the Largest Growth Momentum

The internet has become an essential part of daily life. Online shopping is continuously gaining popularity… of which the advantages are obvious: comfort, a high level of transparency, and the possibility to shop anytime anywhere. This is what makes the internet a distribution channel of the largest growth momentum. Although retail trade is generally stagnating, e-commerce had a 17% sales increase, the sole driver of growth in the industry in 2014.

Digital Transformation as an Opportunity

This development is a major challenge to the trade sector. The pressure of competition is increasing enormously. Products and prices can be easily compared and customers write reviews about the product quality and the reliability of the trader in social networks. Competition is no longer limited to a given region. International competitors are just a click away.

 

However, this also brings great opportunity with it: The internet makes it possible to reach new markets and customers groups. Assessing online purchasing behaviour offers new approaches to address customers individually and a demand-oriented expansion of the existing products.

 

Retailers are aware of the potentials of e-commerce. 30% of all retailers already have online shops and are profiting from the booming internet business.

Sophisticated Technologies

Every successful online trading business needs sophisticated technologies for a solid basis to achieve excellence. This means, first and foremost, a clear and user-friendly internet page. In the age of mobile devices, such as Smartphones and tablets, responsive design plays an ever growing role. Customers using mobile devices expect a dynamic website layout that flexibly adapts to the different displays of their devices. Even the integration into the current system landscape constitutes a technological challenge. Integrated order management, automated price calculation, and the display of actual items are essential for trouble-free shopping.

Our E-Commerce Services:

Not every online shop is automatically successful. We will support you in developing your customised e-commerce strategy. In harmony with the general corporate strategy, you can sustainably increase the added value of your company.

The e-commerce platform Hybris, combined with SAP solutions and innovations for the trading sector, allows you to easily integrate your online shop as a sales channel into the existing business processes of a company. A uniform shopping experience beyond all interaction points becomes technically feasible for the first time. retailsolutions supports you in integrating Hybris into your current SAP landscape. As one of the few consultancy companies in this field, we are proud to look back on an extensive experience with SAP Retail as well as on the implementation of the newest SAP technologies such as HANA and CAR.

The establishment of an e-commerce platform mostly constitutes an expansion of existing local branches to new distribution channels. Thus, new system components are added to current IT landscapes. The previous end-to-end processes must then be set anew for the entire platform. This means that it must be decided which process sections shall figure in which system components. This is the only way to implement these processes in an efficient and integrative way. Thus, you will have a uniform ERP system, CRM, PIM, and payment system ensuring efficient and smooth process flows throughout all channels.

Many interfaces and points of integration of other systems are necessary for the collection of the information required in an online shop. This mainly applies to the integration of master data from the ERP system and other product information out of the Product Information Management system (PIM), which requires a high level of technological know-how and experience.

Upon installing the system, e-commerce basically requires you to take consideration of two groups of customers: the B2B business with other companies and the B2C business with the end client. Each of these segments has its unique requirements. Assortment, volume of transactions, communication requirements, and payment modalities make out, for instance, the main differences. Clients are usually known in B2B businesses.  Thus, customised prices should be taken into consideration here. Often, extended product ranges are offered without being previously entered into the system. However, in the B2C business, the client is usually unknown; and this is why the entire range of deal conditions plays a much more important role.  An attractive presentation, detailed product information, and the possibility to use various payment methods are essential in order to not lose the client on the way to completing the purchase. We help efficiently implement the requirements of these different integration levels.

You would like to know more about E-Commerce?

Don't hesitate, arrange an appointment today with Philipp Rohe.

 

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